Who we are
From our family to yours
BUM began with a simple question: How can we create a more joyful, inclusive world for our daughter, Maison? We wanted something meaningful for her future, something built on care, intimacy, and accessibility. That search led us to BUM.
By taking care of what's often overlooked, we're helping people feel more comfortable in their own skin.
A portion of your purchase supports non profits making LGBTQ+ family building accessible and affordable.
Our mission is to make care accessible, inclusive, and effortless. We support nonprofits that help create LGBTQ+ families, normalize bum care as part of everyday wellness, and create premium essentials without unnecessary complexity or cost.
Community Impact
BUM is about people, not just products. We give back to LGBTQ+ and parenting communities through donations, partnerships, and local outreach, creating impact that extends far beyond the bathroom shelf.
Our commitment
- Make parenthood accessible: We give a portion of all sales revenue to nonprofits that support LGBTQ+ family-building, creating impact from day one.
- Mainstream the bum: Clean, beautiful products that bring confidence to everyday routines for anyone with a bum (and everyone who loves one).
- Premium care, fair price: Premium formulas, no unnecessary markups, with perks like bundles, subscriptions, referrals, and more to come.
Our Parnters
Every order helps fund someone else’s path to family. We partner with organizations that turn care into possibility:
- HelpUsAdopt.org — adoption grants up to $30,000.
- Men Having Babies — education and financial support for surrogacy.
- GWK Academy — free guidance across adoption, surrogacy, and foster care.
The bottom line
What began as a vision to create a better world for our daughter, Maison, has grown into our family’s purpose—to build a world where love, not income, defines who gets to build a family. Now, we’re building it with you.